Top 5 Personal Finance Budgeting and Planning Apps on Android in Kenya Q4 2023

In the fourth quarter of 2023, several personal finance budgeting and planning apps on the Android platform gained traction in Kenya. Here’s a closer look at the performance of the top 5 apps in this category, according to data from Sensor Tower.

Ocean plus - save money from OCEAN PLUS DEV saw significant fluctuations in weekly downloads, peaking at 10.5K in late September and maintaining a steady range between 5K and 10K throughout the quarter. Weekly active users showed a consistent upward trend, starting at 11.6K in late September and reaching 25.8K by the end of December.

Know know cash also demonstrated steady growth in weekly downloads, with numbers varying from 5.5K to 7.8K. This app maintained a stable presence in the market without significant drops in user engagement.

KOPA HELA experienced varied download patterns, with notable spikes in late October and November, reaching up to 4.7K downloads weekly. Despite some fluctuations, the app sustained a relatively stable user base.

Hustler Pesa had a more volatile download trend, starting with 2K downloads in late September, then dipping significantly, and later recovering to peak at 3.8K in mid-December. This app showed resilience in maintaining user interest over time.

Another version of KOPA HELA displayed a notable surge in downloads mid-quarter with a peak of 3.5K in late November, following a steady increase from just 84 downloads in early October.

For more insights and detailed analytics on app performance, visit Sensor Tower.